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The KPOs that Rock.. :-)

Writing the top ten KPOs wont solve my purpose... Lets learn, wht exactly A KPO is .. why its a rocking business now...

Knowledge process outsourcing (KPO) is a form of outsourcing, in which knowledge-related and information-related work is carried out by workers in a different company or by a subsidiary of the same organization, which may be in the same country or in an offshore location to save cost. Unlike the outsourcing of manufacturing, this typically involves high-value work carried out by highly skilled staff. 

KPO firms, in addition to providing expertise in the processes themselves, often make many low level business decisions—typically those that are easily undone if they conflict with higher-level business plans.
  • KPO is essentially an offshoot of BPO.
  •  It is the high-end activity of the BPO industry and is estimated to have a magnificent growth in the next few years. 
  • It is estimated that the low-end work of BPOs’ will shift to destinations like Bangladesh and Philippines, while India moves over to KPO; which implies moving over from standardized routine processes and data entry kind of work in a BPO, to processes that demand advanced knowledge, analytical interpretation and technical skills. 
The KPOs that are rocking globally are :

1. Fractal Analytics

CEO: Srikanth Velamakanni

What it does: Fractal deploys analytics to drive significant value for companies in the areas of customer acquisition, retention, value enhancement, risk management and marketing optimisation. They specialise in financial services, insurance, retail and CPG (consumer packaged goods) domain.

2. Harte-Hanks

President, CEO: Dean Blythe

What it does: Founded in 1923, Harte-Hanks today is a worldwide direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers.

3. Buxton

President, CEO: Tom Buxton

What it does: Buxton provides strategic decision-making information for retail site selection and targeted marketing to major retailers, cities, economic development groups and healthcare organisations throughout the United States.

4. Adventity

CEO: Kumar Subramanian

What it does: Adventity specialises in the financial services industry. It offers customised analysis ranging from the highly qualitative to the heavily quantitative, thereby enabling cost effective leveraging of in-house resources, expanded coverage capabilities and improved productivity.

5. WNS

CEO: Neeraj Bhargava

What it does: WNS offers services across several industries, including travel, insurance, financial services, healthcare, professional services, manufacturing, distribution and retail.

They also provide corporate functions such as finance and accounting, human resources (payroll and benefits administration), research and analytics.

Areas of operation: India, UK, USA, Sri Lanka, Philippines, Romania, and Switzerland.

6. Infosys

CEO, MD: S Gopalakrishnan

What it does: Infosys' service offerings span business and technology consulting, application services, systems integration, product engineering, custom software development, maintenance, re-engineering, independent testing and validation services, IT infrastructure services and business process outsourcing.

7. Convergys

President, CEO: David F Dougherty

What it does: Convergys delivers a broad range of customer and HR solutions, backed by technology, business analytics and consulting services that help create valuable relationships between clients, their customers and their employees to improve business performance.

It helps clients recruit, service and retain customers and employees using innovative technologies that increase efficiencies, satisfaction, loyalty and workforce effectiveness while decreasing costs.

8. Market Equations

COO: Raymond Augustine

What it does: Market Equations provides end to end market research solutions, including business, consumer and survey research and high end decision support data analytics service capabilities.

9. Intelenet

CEO: Susir Kumar

What it does: Intelenet's focus is on providing solutions to global organisations seeking to reduce costs while consistently maintaining superior service levels.

Their solutions extend across all strata of BPO, technology and consulting and can be applied to organisations in industries as diverse as banking and finance, insurance, retail, telecom, information technology, travel and hospitality.

0. Wipro

Chairman: Azim Premji

What it does: Wipro Technologies provides integrated business, technology and process solutions on a global delivery platform.

Areas of operation: India, USA, Canada, Mexico, Brazil, UK, Germany, France, Sweden, Austria, Italy, Switzerland, the Netherlands, Spain, Romania, Finland, Portugal, Egypt, Australia, Japan, China, Taiwan, Malaysia, Singapore, Saudi Arabia, and UAE.


  • High staff turnover, especially where work is not challenging to the employee's skills
  • High cost of training and tendency to lose the most experienced employees to the clients
  • Ensuring the security and confidentiality of information, especially when privacy laws vary from country to country


M_U_K_U_N{U_V} said…
Sir maine to news me aisa bhi sunna hai ke India se kai bady bady :) means MNC aapna BPO vanish kar rahi hai.. aisa hoga to India ke lie or problems ho sakti hain na ?? IS Crisis me? :)

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