Apple: This is the best iPhone ever made and it will take care of your entire health
Indian(Say me): And I am sure it will be priced well too, Selling a kidney will certainly get me a hold of this one :-)
Tim Cook: This iPhone is 25% superior than the iphone 5s?
Me: You want to conclude that my 5s’s cost price will depreciate by 25% now and your new phone will cost 25% more than my iPhone’s buying price. :-)