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All they want is a pleasant experience for us

My experiences with this gloomy world continue. I may sound repetitive and annoying, but there's a reality check for all of us who think that the world is fine as long as the Covid-19 doesn't hit us and our paychecks continue to flow into the banks. 

The store in the picture is amongst the busiest in the area, always remains full and explodes with the people on the Saturdays. A typical brand in a store, let's say a Van Heusen makes about ₹200,000 to ₹220,000 of sales on the weekend. As of today, the store does about ₹10,000 to ₹15,000 of revenues of the same brand, and the footfalls are not even 5 per cent of what they otherwise used to witness. Ironically, a store of this size would have 8-10 salesman with an average basic salary of ₹10,000 to ₹12,000 a month and the balance they earn (~₹5,000-₹7,500) is all linked to the sales of the brand. For them, purchases from the store cover-up for the livelihood, savings and the investments and there are no concept of "work from home". All they ensure is that the people who come to the stores feel safe and continue to experience a pleasant visit. The stores wouldn't make money in trying times and so will be its people. 

So next time, when you hear or feel that staying home is the new normal; think of them and the cascading impact this would have on everything we are attached with. They don't need our sympathies, but the luxuries that we have in our work do not extend to all strata of the working population. 

Sent from my iPad


Dhaval said…
This is unfortunate but true. This is only tip of iceberg, complete service sector with consumer interface is disrupted will continue the same for long time. Reality is many will be pained by this but very few who will come out as no body wants to take a chance. These businesses need to adapt change in strategy very soon like trial at home or shop at apartment complexes etc. Otherwise this disruption will continue for some more time.

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